Oregonians enjoy a special relationship with our state’s cultural community, and a unique way of supporting cultural organizations.
While we enjoy and patronize our arts, heritage and humanities organizations throughout the year, we — like most people across the nation — are most likely to make a charitable donation in November or December.
That’s where the innovative Oregon Cultural Trust comes in. The state’s leading arts funding organization and a major supporter of 1,400 Oregon arts, cultural heritage and humanities non-profit organizations, the Trust was founded in 2001 with the express purpose of raising funds for cultural organizations without competing with those organizations for critical donor dollars.
The Trust’s Donate, Match and Get the Whole Match Back campaign does that by offering a tax credit to people who first make a donation to an Oregon arts, heritage or humanities organization. After they donate to the organization, individuals can then make a matching donation to the Oregon Cultural Trust and receive a credit on their Oregon state tax return equal to that matching donation.
The Trust retained Turtledove Clemens in early 2014 to provide strategic counsel and media planning for its annual campaign. As fervent supporters of Oregon arts, heritage and humanities, we were excited to provide our strategic thinking and absolutely thrilled when our work helped generate a new record of almost $4.5 million in donations to the Trust.
The incredible success of the 2014 campaign was the result of four key strategic recommendations:
Our research showed that a high percentage of donors to the Trust attend cultural events and performances throughout the year. However, before they can take advantage of the Donate, Match and Get the Whole Match Back program, individuals must first make a donation to an arts, cultural heritage or humanities organization. Understanding the tendency of people to make charitable donations toward the end of the year, we recommended a strategy in which:
The unique strategy executed on behalf of the the Trust produced record donations totaling nearly $4.5 million and set the stage for an even stronger 2015 campaign. The ultimate winner is Oregon’s arts, heritage and humanities community.