1959 Nudelman BrothersEarl Heims & Associates, the predecessor of today’s Turtledove Clemens, developed the campaign for the grand opening of Nudelman’s University Shop at S.W. 4th and Washington in Downtown Portland. The new store, ads proclaimed, presented “a new world of natural shoulder clothing, sportswear and furnishings especially designed for young men going places and doing things.”
1960 Oregon for KennedyFifty-two years ago, Heims & Turtledove (the predecessor to Turtledove Clemens) played an important role in John F. Kennedy's historic run to the White House. With Heims & Turtledove’s assistance — and despite facing a favorite son in Oregon Senator Wayne Morse — Kennedy overwhelmingly won Oregon’s Democratic primary. He snared 51% of the vote, swamping Morse (32%) and Hubert Humphrey (6%). Less than six months later, JFK edged out Richard Nixon to become the first Catholic President of the United States.
1974 OreAquaIn the mid-1970s, Weyerhauser retained Turtledove Clemens to develop and roll-out OreAqua Salmon, a new national brand for the first ever “Ocean Ranched” plate-size salmon. Weyerhauser began its efforts by building a private salmon hatchery on the southern side of Newport Bay on the Oregon Coast. Unlike all-farmed fish, most of the salmon hatchlings from this hatchery were released to the ocean, where they fattened up naturally before instinctively finding their way back to harvesting ponds, where they were prepared for high-end restaurants across the county. Hatchlings that weren’t released to the ocean were kept in pens, which allowed for fresh plate-size salmon throughout the year. Hence the campaign’s theme, “Salmon for all Seasons.”
1976 McDonald’s Big MacOur agency worked closely with The Oregonian to develop the newspaper’s first ever iron-on ad, a full-page, full-color, call-to-action featuring a Big Mac graphic. Consumers who ironed the graphic onto a clothing item and wore it to a McDonald’s restaurant received a free Big Mac sandwich. Exceeding expectations, customers swarmed into McDonald’s restaurants with the ad ironed onto t-shirts, pants, pillow cases, book bags — even babies’ diapers.
1980 Potter DistilleriesAt the time, there were really only two low-priced local distilleries in Portland. Hood River Distillery, better known as HRD, was and still is the low cost “house well” brand for bars and restaurants and low shelf liquor stores. Potter Distilleries took a slightly different approach and carved out select market segments positioned against leading brands with our “tongue-in-cheek” challenge.
1985Gunderson RailcarsIn the mid-1980s, everyone at Gunderson Railcars — from the executive offices to the production floor — knew they built the best railcars in America. It was a point of pride, even if many Oregonians were unaware of the company. So, when Gunderson, a Greenbrier Company subsidiary, turned to Turtledove Clemens for help in building their brand, we proposed an audacious, yet entirely true claim: The best cars in America are built in Oregon. More specifically, at Gunderson Railcars.
1986Oregon Health Division — AIDSBy the end of 1987, 71,176 people in the United States had been diagnosed with AIDS and 41,027 had died from the disease. Despite these staggering numbers, creating an open dialogue to educate people about the devastating disease and how to prevent its spread was extremely difficult. Many people didn’t want to talk about the subject and it was commonplace for media outlets to refuse ads that mentioned condoms. It was in this challenging environment that Turtledove Clemens created a powerful, effective and award-winning AIDS information and prevention campaign for the Oregon State Health Division. Among the first of its kind in our nation, the “AIDS is a Killer. Protect yourself.” campaign was designed to cut through the clutter and make an emphatic point about the danger of AIDS.
1988 Pope & TalbotWhen Pope & Talbot tasked us with introducing its new high-end, bleached white commercial-grade wood pulp product, we made a daring proposal: Pope & Talbot should think big, seize the opportunity and become the first to brand a commodity wood pulp. After Pope & Talbot green-lighted our proposal, we excitedly embarked on a wild Western-themed campaign that was unlike anything the industry had seen before. Pope & Talbot got its start during the San Francisco Gold Rush, so we presented a detailed plan to brand and market the new bright white pulp as “White Gold.”
1992 Gevurtz FurnitureFounded in 1881 as a small business offering furniture, clothing and other household items, Gevurtz deftly grew with the times and eventually carved out a profitable niche as Portland's repository for modern and chic home furnishings. Every display in the company’s Tigard showroom was like an abstract piece of sculpture: seductive curves, sleek lines, minimalist leather, lots and lots of glass, and bold colors that were well ahead of their time. Working with Gevurtz, we relished the opportunity to create dramatic, modern and attention-catching advertising that oozed attitude, all while keeping tongue planted firmly in cheek.
1995 Lloyd CenterIn the mid-1990s, reports of crime in and near the mall produced a sharp decline in shopper traffic and highlighted the need for an integrated marketing communications plan that included a proactive crisis management program. Turtledove Clemens answered Lloyd Center's call with our “Center of the City” marketing strategy and an in-depth Action Communications Team (A.C.T.) program that prepared mall management to effectively manage virtually any imaginable crisis situation by providing clear definitions of responsibilities and step-by-step instructions for responding to specific events.
1996 Design LinensLong before the Bed Bath and Beyonds we know today, Design Linens was a high end, but value priced spin off from the largest wholesale provider of sheets, towels and bedding to hotel/motels in the Northwest. Our creative approach was always, light, fun and friendly.
1998Hoody’sHeadquartered in Beaverton before being purchased by national brand leader Harvest Manor Brand, Hoody’s nuts were widely recognized as the finest quality nut products in the Western United States. Our branding, creative and packaging is still being used today.
1999 VTECH PhonesA substantial Chinese electronics company known for their “child learning” toys was one of the very first cordless consumer phones in the U.S. We were hired to create the US brand and do all package design for about a dozen different phone models.
2000 Oregon Coast AquariumThe Oregon Coast Aquarium retained us to design and produce their annual report with unique photography techniques and new branding. Later we were asked to develop new creative for their Killer Whale exhibit capitalizing on the renewed excitement for Killer Whales on the Coast as well as the premiere exhibit of Fossils, Fins and Fangs.
2001 Pacific PrideThe largest commercial card fueling networks with hundreds of locations throughout the Pacific Northwest. Our unique creative approach and graphics set them apart from the normal commercial gas stations as a precursor to entering the retail fueling segment.