Google’s New Algorithm Favors “Mobile-Friendly” Websites

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As of April 21, 2015, Google has changed their search engine algorithm to increase mobile-friendless as a ranking signal that will impact mobile search results.

What this Means for Your Business
Businesses that have a mobile-friendly or mobile-responsive website are being rewarded by receiving better positioning in mobile Google search engine results. Most websites are seeing upwards to 50% of web-traffic coming from Mobile devices. If your site is not mobile-friendly or mobile-responsive, your business will start to see less mobile organic traffic and search engine results will be forced to shrink to a primarily desktop-only audience base.

Not only will having a mobile-friendly or mobile-responsive website increase positioning in mobile search engine results, but it also provides better user experience, longer time on site and higher conversion rates. When potential customers visit a site on their mobile device that is not mobile-friendly, it can be difficult for them to navigate. Research shows that when a customer has a negative experience on a website through their mobile device, they are least likely to visit your site again – even on a desktop.

How do I know if my site is Mobile-Friendly?
You can test your website to see if it is currently mobile-friendly by using the Google Mobile-Friendly Test.

It’s Not Too Late – We can help
If your website is not mobile-friendly or mobile-responsive, it is not too late. We can create and implement a “band-aid fix” mobile-friendly landing page fairly quickly that will list your website as mobile-friendly and back up on mobile organic search engine results. This by no means is a final solution to converting your website to a mobile-friendly format, but just a quick fix while a full mobile-responsive site is being designed.

For a free consultation – Give us a call!

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